Photography by  Prue Aja

Photography by Prue Aja


I'm Madeleine, the creator of Extraordinary Routines. I'm also a freelance writer, interviewer, content producer and general pen-for-hire!

Coupling curiosity with interviewing, writing and presentation expertise, I bring people and stories to life to engage readers and take your marketing and business objectives to the next level. 

Through successfully growing my own interview platform and social media channels, I have accumulated a strong capability and knowledge to help you conceptualise, develop and execute creative and engaging digital projects and content for your own organisation or idea. 

I work in Australia and internationally, with recent corporate clients including Australia Post, Medibank, RMIT University, Collarts, Bastow Institute, Australia Pacific Technical College, Craft Victoria and more. 


+  Custom interviews for brands, businesses and organisations
+  Blog and interview series development
+  Feature and blog writing
+  Copywriting
+  Native content strategy and creation
+  Social media strategy and management
+  Live interviewer and host for events 

NEW: Extraordinary Routines is now open to ethical sponsorship collaborations!

... Apparently I'm a 'delight to work with'!

"Madeleine’s innate curiosity and unique ability to tease out invaluable pearls of wisdom from her interview subjects makes Extraordinary Routines one of Melbourne’s most engaging and inspiring websites."

– Lucy Feagins, The Design Files  


"Madeleine was a delight to work with, asking pertinent questions to ensure she accurately met the brief.  The end result was exactly what we had in mind. We thank Madeleine for her quick turn around and professionalism." 

– Kim Goodwin, Project coordinator, Craft Victoria 


"Madeleine was an absolute delight to work with. She went above and beyond to help us deliver a fantastic event and remained positive and enthusiastic throughout the entire process. Madeleine is such a gracious and humble creative, with talent and grace rarely witnessed these days. We loved working with her, and hope to do so again soon."

– Fiona Killackey & Kate Dinon, FK/KD Presents


"Madeleine is the whole package – she doesn't just write, she knows what she writes about! Madeleine took our content brief to the next level, by suggesting new formats, styles and ways of presenting the information we needed to communicate to our audience."

– Ben Bucknall, Marketing Manager, College of Design and Social Context, RMIT University


"Madeleine was a delight to work with on our 2017 writer’s diary social media strategy. She was enthusiastic, organised and professional. Her ideas were innovative and she developed a clear, comprehensive plan for a long-term social media overhaul. As a bonus, she was always available to answer any post meeting questions."

– Renee &  Karen, Pilot Press

Need help creating extraordinary content? Get in touch!

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